1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

There are many ways you can introduce genre in the beginning of the film. this is often done in the opening sequence. there are different aspects you need to take into account to bring forward the genre. this could be by the props you use and the story line. many ways we introduced the genre of the film is by the first person view of the man running away from an infected.

I also introduced the genre by the news broadcast that is sent across the whole of england, in the broadcast it says that there has been a mass quarantine in the glades at bromley, this indicates that this is going to be a horror. the message on the phone that is played is of a family/people who are moving west to try and escape the infection, but at the end they begin to be chased.

Comparing this to other horror opening sequences, some of the aspects are the same. an example of this is zombieland. you can see that people are running away from infected and some are getting bit them selfs. the part of the film that is similar to this is when the man is running down the path to get away from the infected and he does manage to get away, also he finds a phone were someone gets caught with the infected.