5. How did you attract/ address your target audience?

Before making the film, we thought we should have male teenagers as our main target audience. However, a survey we did revealed that the audience for most zombie films are only about 56% male so we decided to try to appeal both genders. We also asked what the audience wanted in a zombie film, we kept this in mind while filming and attempted to include all the things they wanted.

We tried to make the opening scene as inviting and appealing to the audience as we could.  The film goes straight into action to engage the audience into the film. We used couple of POV shots to try to purposefully draw the audience to the situation of the character.